About us

Yasmeen Jiwa, popularly known as YJ, is a pioneering force in the Pakistani fashion industry, with over 30 years of experience creating breathtaking designs. Her work is celebrated for reviving traditional, intricate embroidery crafts such as sheesha, ghotta, and sequins, seamlessly blending these elements with contemporary styles. YJ’s designs are a true reflection of her deep understanding of signature style, brought to life in a subtle yet unique way.

Her impeccable craftsmanship has dressed countless celebrities and her work has been showcased on international platforms, including Paris Fashion Week 2018. Known for creating edgy yet practical silhouettes, YJ designs ensure that style never comes at the cost of convenience.

The YJ brand offers three distinct lines, each crafted to perfection:

• LUXE RTW (Ready to Wear)
• Luxury Prêt
• Bridal

YJ’s signature aesthetic strikes a perfect balance between elegance and modernity, always exuding class. The label is known for its commitment to using only the finest pure fabrics, meticulously cut and stitched for the ultimate luxurious experience.